ACQ REPORT 2026
Hungary
Purpose and structure of the analysis
Market overview - Competitiveness map - Merchant customer journey
1. Market overview
Based on publicly available information
- We carried out comprehensive research into the market's leading participants and their service offerings
- We mapped the range and quality of services available
- We identified and assessed the type, quantity and quality of publicly available information across provider websites, social media channels and other public-facing materials
2. Business practices analysis
Mystery shopping
- We carried out comprehensive research into providers' pricing and customer service practices
- Acting as different types of merchant, we tested providers' offerings, fee structures and service quality
- We tested and assessed the merchant customer journey, from initial research and requesting a quote to contracting and ongoing communication
What does the analysis provide?
Market overview - Competitiveness - Merchant decisions
We provide a structured market overview
Module 1We give participants in the card acquiring market a structured view of competitors' offerings, pricing strategies and customer service practices, highlighting industry best practices.
We reveal how merchants make decisions
Module 2We examine the merchant decision-making process in detail: how merchants explore the market, which criteria they use to assess providers and how they select the partner that best meets their needs.
We give providers an objective mirror
Our objective assessment is based on clear, measurable indicators. It enables providers to evaluate their market position, product portfolio, pricing and customer experience, and to compare each area with competitors. The analysis highlights strengths, areas for improvement and opportunities to build competitiveness.